Google Business Profile Optimization in Austin

Google ranks local results on three things: relevance, distance and prominence. Relevance is how well your profile matches the search, which comes from your categories, services, description and website. Distance is how close you are to the person searching. Prominence is how well known and trusted you are, which comes from reviews, links, mentions and your overall presence online. You cannot move your office, but you can improve relevance and prominence, and that is where most of the gains come from.

Distance matters more in Austin than people expect, because the metro is large and spread out. A search for a plumber from The Domain returns a different map than the same search from South Congress or Pflugerville. That is why a business can rank first near its office and not appear at all ten miles away. We check your visibility across a grid of points around your location, so you can see where you actually rank and where you need help, instead of relying on one search from your own desk.

Your profile and your website work together. Google reads your website to confirm what your profile says, so the services, city names and contact details should match. A profile that links to a strong page for each service, with the same name, address and phone number, ranks for more searches than a profile that sends everyone to a generic homepage.