On the general US market, a website for a medical, dental or therapy practice typically costs about $3,000 to $10,000 for a small practice site, $10,000 to $30,000 for a custom site with online booking and several providers, and $30,000 to $100,000 or more for multi-location groups and hospitals. Ongoing costs usually add $100 to $1,000 a month for hosting, maintenance, secure forms and booking software. These are broad market ranges, not our prices. What you pay depends on the number of services, providers and locations, the integrations you need and how much content has to be written.
What Does a Medical Practice Website Include?
A practice website is more than a homepage with your address. To bring in new patients, it usually includes:
- Service or condition pages. One page for each main treatment or specialty, written in plain language.
- Provider profiles. Photos, credentials, specialties, languages spoken and a short introduction for each clinician.
- Insurance and new patient information. Accepted plans, self-pay options, what to bring and how the first visit works.
- Online booking or appointment requests. Connected to your practice software when it supports it.
- Secure forms. Intake or contact forms handled through tools designed for health information.
- Locations, hours and directions, with each location connected to its Google Business Profile.
- Accessibility. Readable text, good contrast and keyboard navigation for every patient.
- SEO and tracking. Titles, schema markup for medical businesses and analytics that measures bookings without collecting protected details.
How Much Does a Medical Website Cost by Type?
Here is how the market typically breaks down. These are general US market figures, not our pricing, and they vary by provider and region.
| Type of site | What is usually included | Typical market range | Best for |
|---|---|---|---|
| Template practice site | A healthcare template with your logo, photos, services, contact form and a booking link. | About $1,500 to $5,000, or a monthly subscription | New solo practices that need a presence quickly. |
| Small practice custom site | Custom design, service and provider pages, insurance information, secure contact form, basic SEO. | About $3,000 to $10,000 | One location with a few providers. |
| Growth practice site | Everything above, plus online booking integration, condition pages, Spanish version, reviews flow and full local SEO setup. | About $10,000 to $30,000 | Practices focused on attracting new patients. |
| Multi-location or hospital site | Location and provider directories, search, patient portal links, many integrations and content teams. | About $30,000 to $100,000+ | Medical groups, hospitals and health systems. |
Ongoing costs
- Hosting and maintenance: about $50 to $500 a month, depending on how much is included. See website maintenance cost.
- Secure form and intake tools: often $20 to $200 a month.
- Online booking software: frequently included in your practice management system, or $50 to $400 a month as a separate tool.
- Local SEO: about $500 to $2,500 a month for practices that want steady growth. See how much SEO costs.
What Makes a Healthcare Website Cost More?
- Number of providers, services and locations. Every provider and location needs its own well-built page.
- Integrations. Connecting online booking, patient intake, reviews or a patient portal adds setup and testing.
- Privacy requirements. Health information must go through secure tools, and tracking has to be set up carefully, which takes planning.
- Medical content. Accurate pages reviewed by your clinicians take more time than generic copy, but they rank and convert better.
- Bilingual content. A real Spanish version for families who prefer it adds writing and setup.
- Photography. Real photos of your team and office build far more trust than stock images.
Patient Privacy and HIPAA: What Your Website Needs
A website is only one part of HIPAA compliance, but it is a place where practices often make mistakes. Contact and intake forms that collect health details should use tools built for protected health information, with a business associate agreement where required, instead of sending details by plain email. Third-party tracking and advertising pixels should not run on pages where patients enter health information. Replies to online reviews should never confirm that someone is a patient. Your web team should plan these details with your compliance lead from the start, because fixing them later costs more.
Template, Healthcare Platform or Custom Website?
Healthcare website platforms offer templates and monthly plans that are quick to launch, and they can be a good starting point for a new solo practice. The trade-off is that sites look similar, you have limited control over design and SEO, and you may not own the site if you leave. A custom website costs more upfront but gives you a site built around your services, providers and patients, with full control over content and search. Read more in custom website vs template.
How to Get the Most From Your Budget
- Start with the services that bring in the patients you want most, and give each one a strong page.
- Make insurance information and booking easy to find from every page.
- Invest in real photos of your providers and office.
- Set up your Google Business Profile and a review routine at launch.
- Track bookings and calls from day one, so you know what the site brings in.
How We Build Healthcare Websites
We build websites for clinics and practices across Austin and Central Texas, with service and provider pages, booking, accessibility, local SEO and patient privacy planned from the start. See our healthcare websites and SEO page or book a free 30-minute call for a fixed quote.